100 % pure is undoubtedly my favourite makeup brand on the market which, I first came across when I was in Los Angeles many years ago. The products are in keeping with their name, 100 percent natural as well as 100 percent cruelty free. The makeup is made with fruit pigments and is actually really good unlike some natural brands which, I feel are never quite as good as their toxic filled store alternatives. This is my favourite foundation, it is dewy which, I personally love as it leaves you looking a little glowy but it isn’t for those who like a matte finish! It has the added bonus of having a natural SPF 15, and lasts for ages, a little goes a long way.
My only problem with getting 100 percent pure in the Uk is the huge shipping costs unless you spend enough to get the free shipping, so I was over the moon when I found that you can get free shipping when you buy from www.naturisimo.com.